Pricing Models That Work for Agents
Per-seat, per-task, outcome-based, and hybrid pricing with real examples.
Match price to value metric
Price on the metric your buyer already tracks, not on your costs. Support agents → price per resolution or per seat (buyers budget headcount). Sales agents → price per meeting booked or per enriched lead (buyers budget pipeline). Document agents → price per document processed or per page (buyers budget processing costs).
Misaligned pricing kills deals. A support VP who budgets per seat will not buy a per-token product — they cannot map tokens to their P&L. Ask your design partner: 'How do you currently budget for this problem?' Then price accordingly.
Real examples: Intercom's Fin charges $0.99/resolution. Jasper charges per seat ($49-125/month). DocuSign charges per envelope. Each aligns with how their buyer thinks about value. Your agent pricing should feel like a natural replacement for an existing line item, not a new category of spend.
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